Our Approach

At Weber Shandwick, we understand the critical role that advocates play in igniting enthusiasm and building momentum in Korea and beyond. As a result, we are highly focused on creating advocacy for our clients' issues, products and services, organisations and brands.

Our global research study, "New Wave of Advocacy," underscored the radical shift in consumer decision-making patterns and increasing speed-to-action today. International consumers and advocates form opinions and make purchasing decisions faster than only a few years ago, and the majority believe they have greater influence of a company's success, failure, and even market offerings.

In addition to helping our clients identify and cultivate advocates, we also assist them in working with and protecting themselves from Badvocates. This important group, around 20 percent of consumers, actively makes its dissatisfaction known across more platforms and more frequently than before. To learn more, read our "Good Book of Badvocacy."

Through our Advocacy Ignition methodology, we move people faster toward the highest form of loyalty – advocacy – by mobilizing advocates early on in the decision process. Likewise, through a variety of service offerings and initiatives, we continue to invest in new ways to sustain and build advocates as the core foundation of our clients' ongoing marketing communications programs.