Specialty Services

Issues Management and Crisis Communications

Through our corporate communications team, Weber Shandwick provides clients with expertise and support in issues management and crisis communications. We work with clients to identify potential business and reputation threats early-on, while building strategies, messages and initiatives that immediately minimize negative impact and quickly re-establish brand reputation. We provide 24/7 crisis communications support and bring in international expertise from our global network when international reputation control is needed.

We also offer crisis and scenario planning, creating real-time scenarios that allow clients to anticipate and prepare for the reality of a crisis situation.

Media Training

Media training is the bridge between effective message development and effective message delivery. Without it, communications programs can lose traction and impact.

Our media training experts provide clients with insight into media interaction; guidance on message delivery; and pragmatic advice, such as how to position one's brand in an interview. We mix theory with practice, ensuring that everyone from CEO to product manager can properly articulate the organization's position. Our programs also address broader communication and presentation issues, allowing clients to leverage the training for other purposes.

Travel, Transport and Lifestyle

From airlines to automotive companies, premium hotels to cruise liners, and tourism boards to national icons, Weber Shandwick's knowledge of the travel, transport and lifestyle sector in the Asia Pacific is unparalleled. We build stakeholder relations, tap into consumer insights, and pair this knowledge with brand management to develop powerful campaigns that turn clients into the inspirational brands they aim to be.

Travel, transport and lifestyle sectors require specialists with unique skills and experiences. Our team of experts in Korea consists of former journalists and communication leaders with extensive experience in this area.

For more information about our specialty services, please visit www.webershandwick.asia