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Firebell

Firebell

웨버 샌드윅은 향후 발생 가능한 실제 위기 상항들을 시뮬레이션 형식으로 미리 경험할 수 있는 소셜 미디어 기반 위기 시뮬레이션 서비스인 ‘파이어벨(Firebell)’을 제공하고 있습니다. 위기 상황이 닥쳤을 때의 심각성을 미리 경험하고, 사전 대응 차원에서 전력적인 커뮤니케이션 대책의 필요성을 인지시키기 위함입니다.

기업의 현재 이슈 상황들을 근거로 주요 소셜 미디어 채널인 블로그, 트위터, 페이스북, 유튜브 등에서 일어날 수 있는 잠재된 위기 상황들을 시니리오로 개발한 후, 시뮬레이션 트레이닝을 통해 예상되는 커뮤니케이션 문제 사항들에 대한 내부 준비 상황과 솔루션들을 실시간으로 점검해 나가도록 지원합니다.

컨택 포인트:

배정화 대표, ebae@webershandwick.com

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