2017 Cannes Lions Festival of Creativity: Weber Shandwick Wins Silver, Bronze Lions
Weber Shandwick, one of the world’s leading global communications and engagement firms, was awarded four Silver and Bronze Cannes Lions across the Health & Wellness, PR, Glass and Media categories at the 2017 Cannes Lions International Festival of Creativity. The firm served as the lead idea agency on three Cannes Lions-winning campaigns in Health & Wellness, PR and Glass, reflecting the firm’s leadership and capabilities across integrated marketing services disciplines.
In the Health & Wellness category, Weber Shandwick was awarded a Bronze Lion as lead idea agency in OTC Oral Medicines for PR with GSK Consumer Healthcare for Excedrin #DebateHeadache. This is the second year in a row Weber Shandwick and GSK Consumer Healthcare have earned a Cannes Lion in Health & Wellness for Excedrin. The firm also was recognised with two Silver Lions as lead idea agency in the Public Relations and Glass categories for its work with ActionAid UK on the Brutal Cut campaign to stop FGM against young girls in Kenya. The Glass category recognises work that addresses issues of gender inequality. In the Media category, Weber Shandwick earned a Bronze Lion for its role as PR agency on the U.S. Army White Hats Needed campaign led by McCann New York.
“These Lions recognise the power of our vision and the power of our network. We are particularly proud of being honored as lead idea agency on several campaigns with our client partners,” said Gail Heimann, President of Weber Shandwick. “We’re innovating and evolving non-stop in order to lead on creativity, strategy, integration and big ideas for our clients, and our recognition at Cannes this year is a testament to that success.”
Weber Shandwick was also honored with a total 21 shortlists across eight categories, including its work with Mattel for the Barbie “Ticket to Play” campaign in the PR and Promo & Activation categories, and the “Playing with Fire” campaign with Trygg-Hansa in the Direct category.