Building A Global Culture
Approaching its 66th anniversary, Hanwha group enlisted weber shandwick to help connect its many employees around the world and showcase a true global community.
By 2018, Fortune Global 500 company Hanwha Group had grown to operate in 22 countries. The company wanted to make its vast number of employees identify as part of one family, even though they are of different nationalities, work in different parts of the world, for different subsidiary companies, and in entirely different industries.
Together, Hanwha and Weber Shandwick adopted a new strategy built around a simple truth: Employees take pride in a company that takes pride in them. A global employee engagement initiative, Hanwha PROUD, was launched. The campaign would gather stories from employees throughout Hanwha Group’s entire network and proudly showcase its people and culture on the world’s most iconic screen in New York’s Times Square.
Shared Stories, Shared Pride
Employees were asked to upload a photo and their Hanwha PROUD story on a multi-language microsite. To maximise participation, Hanwha appointed and recruited the assistance of “Brand Ambassadors” across offices globally. At a special workshop in Seoul, Korea, these ambassadors were briefed on the Hanwha PROUD campaign. The Brand Ambassador who was able to promote the campaign and encourage the most participation amongst their office colleagues would be recognised for their efforts by being flown to New York to witness, in person, the Hanwha PROUD video being unveiled on the Times Square screens.
A Whole World of Stories
Within a month, stories arrived from almost every overseas affiliate company within Hanwha Group. The stories and employees demonstrated how the company's values come to life every day, inspiring a sense of togetherness and shared vision for success throughout the global network.