Most clients intuitively understand that executives are their most important storytellers, but most lack a process to engage their executives to further their business – Executive Equity & Engagement is Weber Shandwick’s proprietary process to deliver on that promise. It’s built on a four-phase approach:
Building on a thorough Landscape Assessment to establish the business and competitive context in which the company’s senior leaders will be seen and heard, we define the Executive Equity to establish what the executive stands for and how that connects to the larger corporate business goals.
We then build a Strategic Engagement Plan to place the executive in the right place, at the right time, with the right story. We perform routine and rigorous Measurement of progress against stated goals using a mix of quantitative and qualitative measures, including some of the third-party credentials that we help our clients pursue.
News & Insights
May 23, 2023
Women’s Health – a multi-market, cross-discipline offer launched
Ahead of International Day of Action for Women’s Health (28 May 2023), The Weber Shandwick Collective announced the launch of […]
Feb 23, 2023
WS APAC & This Can Happen Announce Partnership
The Weber Shandwick Collective today announced its partnership with This Can Happen, a solutions-led organisation assisting in managing mental health, […]