New Research: Global Trade – Disruption Is The New Normal

Weber Shandwick is excited to introduce our latest research into issues affecting global and local brands – Global Trade: Navigating Disruption.

In a time of significant change and disruption, our latest report highlights major trends from the unique perspectives of the United States, European Union, United Kingdom, Brazil, South Africa, India, Japan and China. Our business experts in each market offer key insights into the political, business and cultural trends that are shaping trade and inward investment policy-making.

Our report looks at global trade from different viewpoints. Who is disrupting the traditional consensus that free trade and globalisation benefits all? What’s at stake in the battle for global standards? What political dynamics are in play and how will they impact businesses and workers? What tools are countries using – from tariffs to tax
policy to trade disputes – to give their domestic companies and workers an edge in the global market?

The rise of populism, protectionism and nationalistic rhetoric is shaping the future of global commerce. Traditional trade rules and norms are under pressure, as countries, companies and workers seek to position themselves in a more complex, multipolar global economy. A multitude of bilateral and regional agreements are being negotiated or coming into force.

Understanding and anticipating the new global trade policy landscape is essential for any global company and its supply chain. Today, businesses must monitor trends with greater scrutiny and robustly advocate for sound trade and investment policies. As a leading global communications agency, Weber Shandwick is watching the shifting global trade environment and helping our clients make sense of today’s risks and opportunities.

Around the world, our teams are developing strategies to help companies and industries achieve their business goals in an era of heightened complexity and opportunity – an era where disruption is the new normal.

To read the full report, see here.