The State of Corporate Reputation in 2020: Navigating The Omnidriver Era
Reputation is responsible for nearly two-thirds of a company’s market value, according to a new report from Weber Shandwick and KRC Research.
The State of Corporate Reputation in 2020: Navigating The Omnidriver Era encompasses executive insights from 22 markets worldwide and examines what drives a company’s reputation, why it is important to be highly regarded and what benefits come with a strong corporate reputation – touching on topics such as corporate culture, CEO and employee activism, and crisis and risk.
On average, global executives attribute 63 percent of their company’s market value to their company’s overall reputation. The research reveals that reputation has become “omnidriven.” That is, a company’s reputation is influenced by a variety of factors, with no one driver having a greater impact than all of the rest. The report identifies nearly two dozen significant drivers of reputation; all equally important
This lack of distinction suggests that companies can no longer solely focus on and prioritise just a few key drivers of reputation, but on many. From quality of employees, to quality of products, to financial performance, to corporate culture, everything matters to managing corporate reputation today.
The State of Corporate Reputation in 2020 provides companies with insights for building reputation for greater market value.
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To discuss how the findings of The State of Reputation in 2020 can be used to safeguard your brand’s reputation, get in touch.